IIM Helps Desert Vision Optometry Ditch Their Third-Party Proprietary Website for a Responsive Open Source Solution

For years, Desert Vision Optometry utilized a third party, proprietary website solution meant for Optometry practices. However, as responsive technology became more and more necessary and fresh content the key to SEO, they felt it was time to upgrade.

Project Goals

The old website looked... okay. But it was little clunky to navigate. Its overall look was fairly modern, but lacked the polish to accurately portray any high end business. Updating the site was less than easy. And there was a monthly subscription fee. This pretty well determined the goals of the rebuild:

• Updated look and feel
  DVO carries some of the most fashionable and chic eyewear designs on the market, so the look of the site needed to be ultra-contemporary, and focused on their photos.
• Responsive Mobile Compatibility
  The site need to be perfect on all mobile devices. Mobile traffic now accounts for more than desktop traffic. In response, Google now limits a website's visibility on mobile search if it is not mobile responsive. Of equal importance is providing the visitor with a perfect user interface no matter how they access the site.
• Content Management
  The client needed to have the ability to update and add content to the site at will without programming knowledge.
• Eliminate monthly subscription fees
  Some of the most robust content management systems in the world are Open Source, which means non-proprietary code, no subscription fees, and a development community of thousands of skilled developers. Finding a solution that replaced their previous proprietary solution was easy. For this project, we chose Joomla.

With the foundation in place, it was time to add the magic bits that make a site special:

• Ajax contact form that stores submitted information
• Full width, responsive and sleek slideshows highlighting their amazing product line
• Accent animations to give the site a dynamic, polished feel upon arrival.
• Mobile-specific functionality like click-to-dial on phone numbers and swipe-navigated slideshows for smartphones and tablets.

The end result is a cutting edge, fully-responsive, fast loading website that projects the chic, contemporary image Desert Vision Optometry requires, and that will evolve with their business needs for years to come.